by: We Rise & Shine
While most women indulge in makeup to enhance their physical attributes, the enterprising beauty expert, Melissa Hibbert transformed her passion into a flourishing stream of business ventures. In addition to being a professional Makeup Artist, Melissa is the creator and Executive Producer of Behind The Glam docu-series, and the Founder of the Beauty and the Business Empowerment Conference and SHEEQ Cosmetics, a Luxury Makeup and Skincare brand. Recently Melissa added to her beauty empire with the launch of The GLAM Agency, the premier multicultural talent management firm representing leading Makeup Artists, Hair Stylists, Fashion Stylists, Manicurists, Beauty Bloggers & Lifestyle Experts. Her mission is to leave a legacy of service, empowering through Beauty.
Melissa’s enchantment with glamour started at an early age. While in her teens, she began experimenting with makeup on her friends and family and decided to take Cosmetology courses while completing High School. Following her graduation, Melissa attended Fisk University in Nashville, TN, where she obtained a Bachelors degree in Political Science and Public Administration, and subsequently went on to graduate school, earning a Masters degree in Media Management. Melissa embarked on a successful career in Corporate Marketing for over 14 years working for and with a number of prestigious brands including Nike Inc., Jordan Brand Division, BET Networks, Ford Motors Co. and Coca Cola to name a few. Although she was leading a prominent career, she still felt unfulfilled. After reaching a crossroads in her career path, Melissa decided to pursue her true love: beauty. In a recent interview with Black Enterprise, Melissa shared:
"I went back to Los Angeles and immediately put things in motion. I made sacrifices like downsizing from my luxury convertible car to a more affordable vehicle. I stopped shopping and eating out at my favorite restaurants. I took some Makeup courses and master classes to brush up on my skills and invested in a professional makeup kit with the best products. I organized my first photo-shoot to establish my portfolio, developed my own website with those images, ordered business cards and launched my business in Beauty. I studied, researched and evaluated the industry, from big brands to independent brands and everything in between. I attended trade shows and expo’s to familiarize myself with the various manufacturers and once I found the one I loved, I moved quickly to plan my product offering."
Melissa believes every woman deserves to look as confident, powerful and gorgeous on the outside as she feels on the inside. Her aesthetic is to focus on "total beauty" by incorporating Makeup, Hair and Wardrobe Styling in her business strategy as a beauty professional. She is devoted to empowering women to celebrate their uniqueness and individual beauty. Melissa's work can be seen on BRAVO TV, Oxygen Network, Lifetime Network, BET, and a variety of syndicated networks. In addition Melissa's work has been featured in leading Beauty Industry publications, including several digital platforms like Brides Magazine, Essence Magazine.